•Ringo, on his return to Apple Headquarters, after speaking to a few fans and reporters outside of Apple: "I'm going back to the circus."

•Ringo: We saw [Apple] housing all our ideas, and we believed it would all go well. But we weren't businessmen and we aren't now.

• Having seen firsthand the troubles that Lennon and McCartney were experiencing as a result of having an outside party control their publishing, both George Harrison and Ringo Starr left Apple Music Publishing and established their own individual publishing companies. (Granados, S. Those Were the Days. p. 100).

• Although Apple Publishing would still earn money from administering Harrisongs and Startling Music, Apple Publishing lost a substantial source of their revenue when the two Beatles struck out on their own. In addition to losing out on the income derived from the copyrights of George Harrison's 15 compositions on the "White Album", Apple Publishing lost its lucrative share on the Cream hit Badge, which Harrison had composed with Eric Clapton in late 1968 (Granados, S. Those Were the Days. p. 100).

•Ringo, on the cuts by Allen Klein at Apple: If you have a big tree with a thousand million roses, prune it down and you'll maybe get ten fantastic roses. That's what's happening (Melody Maker Aug '72).

•Ringo: We tried to form Apple with Clive Epstein, but he wouldn't have it...he didn't believe in us I suppose,,,he didn't think we could do it. He thought we were four wild men and we were going to spend all his money and make him broke. But that was the original idea of Apple-to form it with NEMS...we thought now Brian's gone let's really amalgamate and get this thing going, let's make records and get people on our label and things like that. So we formed Apple and they formed NEMS, which is exactly the same thing as we are doing. It was a family tie and we thought it would be a good idea to keep it in, and then we saw how the land lay and we tried to get out (Granados, M. Those Were the Days. p. 11).

•Ringo remembered giving money to..."another guy to do a Punch and Judy show on the beach. They'd take the money and say, 'Well, maybe next week.'"

•All of them left with some choice merchandise [from the boutiques free giveaway], except for Ringo Starr, who lamented to Rolling Stone that he had been unable to find anything in his size (Granados, S. Those Were the Days. p. 48).

•Soon he was 'only involved with Apple as much as I have to be. If there's a decision to blow up a building, I'll go along and raise my hand and say 'Aye' (Music Echo '69).

•If there was a bright side to the Northern Songs debacle, it was that both George Harrison and Ringo Starr had not renewed their songwriting contracts with Northern Songs when their original contracts had expired in March 1968. Instead, they both had signed to Apple Publishing, which meant that The Beatles at least owned the songs that Harrison and Starr would write after 1968 (Granados, S. Those Were the Days. p. 93).

•From Clayson p. 129 on Ringo: Whenever he was in the mood, he'd lean forward on the hard-backed Regency chair in his office and play company director. For awhile he shrugged aside the disgusting realities of the half-eaten steak sandwich in a litter bin; the receptionist rolling a joint of the best Afghan hash; the typist who counted paperclips and span out a single letter (in the house style of no exclamation marks!) all morning. Then she popped out, not returning until the next day. A great light dawned. "We had like a thousand people that weren't needed-but they all enjoyed it; they're all getting paid for sitting around. We had a guy there just to read the tarot cards, the I-Ching. It was craziness (Melody Maker).

•At just over thirty thousand pounds, Ringo's was but the smallest individual overdraft now harrying the company ledgers (Clayson p. 144).